Our extensive research is the secret of our best-in-class product.


OptiServe - Optimum Solutions for Contemporary Poultry & Aqua Farming

With modern high performance poultry breeds, concern related to disease incidence has also increased. Constantly increasing feed ingredient prices; demand optimization of poultry farming, which is not possible without the assistance of modern and dedicated laboratory services and expert intervention.

Optima understood the need of the hour and hence came up with OptiServe. Through OptiServe, Optima works with modern poultry farmers and guides them to achieve their goals by providing sustainable practical solutions in bio-security, husbandry for breeders, commercial layers and broilers, hatchery units, feed-mills, broiler integration and processing units with skilled human resources, subject specialists, innovative products and R&D units.


Feed Formulation
  • Least Cost Feed Formulations
  • Premix Formulation

Feed formulation of livestock should not be a case of “Hit and Trial” but “Optimised and tested”. OptiSERVE Feed Formulation focused to customized diet design, formulation with objective of Increasing average daily gain, highest final body weight, Lower FCR, getting more value through lower feed cost per kg gain.

OptiSERVE reviews the current formulations and recommends improvement. It provides customized and holistic feeding strategies by taking into account all phases of a feeding program.

Lab services
NIR- Near Infrared Spectroscopy

Variability in raw materials brings challenges and NIR can be used to understand this to help ensure animals receive adequate nutrition. NIR provides greater insight into the nutritional value of feed and enables real-time decision making for enhanced quality and higher productivity.

Analysis- Moisture, Crude Protein, Crude Fat/Oil, Crude Fibre, Total Ash

Wet chemistry

Wet chemistry methods are the most accurate at analysing feeds and feed ingredients for nutrient content. Nutrients are isolated using chemicals, heat to break down the feed, established laboratory tests are used.

Analysis- Moisture, Crude Protein, Crude Fat/Oil, Crude Fibre, Total Ash, Sand Silica, Calcium, Total Phosphorous, Salt (As NaCL), Free Fatty Acid Assay, Peroxidase Test, Iodine Value, AflatoxinB1, Pepsin Digestibility, Urease Activity, Phytase Activity, pH, Total Dissolved Solid (TDS), Electrical Conductivity (EC), Sodium and Chloride content of water


Complete lab solution for identification of Feed ingredients and drinking water for microbial contamination.

Analysis- Feed and feed Ingredients:
Differential Count, Clostridia, E.Coli, Total Coliform , Mould/Fungus, Total Viable Count (TVC), Salmonella

Water quality:
MPN for Water, E.Coli, Total Coliform, Total plate count, Streptococcus, Salmonella

Disinfection Evaluation Program
  • On site disinfection evaluation program of Hatchery, Breeder, Broiler or Layer Farm

Cleaning and disinfection are key components of routine biosecurity in poultry farming are indispensable for the maintenance of high productivity of poultry flocks. Production environments with high contamination levels have a direct influence on increased mortality, and/or indirect influence on uniformity and decreased broiler and layer performance.

Disinfection might kill the remaining disease agents left after cleaning. Disinfection is the least reliable step of biosecurity Disinfection, depends on many factors such as: the quality of cleaning, the hardness of water, quality and suitability of disinfectant, correct dilution and application, amount of contamination by organic matters such as: droppings, blood and manure left in the poultry house.

OptiSERVE is a quality monitoring system that uses one instrument platform to collect, analyze, and report data from multiple quality indicators. Detection includes Surface ATP Test.

What is ATP testing?

Adenosine Triphosphate, or ATP, is the energy molecule found in all living things, making it a perfect indicator when trying to determine if a surface is clean or not.

Surface ATP Test
  • ATP is the primary energy carrier for all forms of life – bacteria, algae, animal cells – all of them contain ATP.
  • The ATP test is a process of rapidly measuring actively growing microorganisms through detection of adenosine triphosphate, or ATP.
  • The measurement of ATP concentration in a sample provides a direct measurement of microbes.
  • The amount of light produced is directly proportional to the amount of ATP present in the sample and amount of microbes’ present.
Feed mill audit

Each feed mill has unique approach for feed preparation covers various Processes and systems. Feed Mill Process includes Pre-cleaning & dust collection, batching, grinding, mixing, Conditioning & pelleting, Crumbling, Screening and bagging so a feed mill is the heart of the feed preparation so regular audit required to maintains the efficacy.

  • Feed mill efficiency enhancement.
  • Batch Record keeping.
  • Training for qualitative feed mill operations.
  • Physical feed quality analysis training.
  • Preventive Maintenance Training.
Training and sensitization of staff

Employees from Breeder & Broiler Farm, Hatchery, Integration, Feed Sales Department

  • Farm Management.
  • Feed mill operations.
  • Hatchery management.